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A social network may be defined as a structural set of primary and secondary, actual and potential relations between certain actors – whether they’d represent themselves in the network through a company or an administrative form, the webs of relations still consist of communicating human beings with a certain interest to collaborate with each other.
In the modern viral world there are many digital tools to enable and enhance networking and to make it more efficient. In fact, the effect of the digitalization of communication has shifted the recruitment process too, and our social media activity along with our networks are being evaluated and taken into concideration, and so our networking skills have to be proven online to convince also the recruiter of one’s abilities to connect to other people, the capability to build networks in the digital world.
“We are digerati — we live online. So when someone boils down our entire online existence into a single two-digit number, it’s hard not to feel judged. So when Wired published an article about Klout featuring the VP who wasn’t hired because of his low Klout score, Twitter and the blogosphere exploded. After all, how on Earth could a company consider some arbitrary number an important factor in who to hire? Klout boils down our entire online existence into a single two-digit number”, writes John Koetsier in his article on Venturebeat.com.
So, when it comes to an individual’s social media presence, it is all about being connected, networking and proactively seeking for those new connections. After all, as stated above, it is not only beneficial to one for obvious reasons, but also – as it seems – an element of power amongst the “digital natives”, a tool to prove one’s value even in the career market. The meaning of personal branding has now taken a step further: your social media existence representes the profile of who you wish to be viewed as, solidly defining one’s identity.
According to Elance, 40% of young professionals are using social media for job search purposes. The social media field is active also on the hiring side: a social media infographic in Mashable.com presents, that 86 % of recruiters agree on that candidates should have more employer-friendly profiles – the same amount of recruiters are also using LinkedIn as a tool for seeking potential candidates and tracking talents. Twitter and Facebook follow right behind, with a score of approximately 50 percent each of active recruiter usage.
Networking is a tool not to be underestimated; via networks one can get informed of hidden career opportunities, further one’s possibilities to go forward and it also allows to stay in touch with the latest news on the field through expertise of others. It is a two-way street of course, with not only a benefit intention – the real goal is to provide mutual motives for a fruitful collaboration through sharing information and offering fresh insights. All in all, visibility is key, and via networking can the digital presence become a success factor, both in ensuring the optimal perception of one’s personal as well as the professional image, that are becoming more and more entwined.
